This week, we discussed the makings of a great or not-so-great screencast. I think the most important aspect is to remain user-centered. This means trying to provide a demo that explains why to use a certain tool and how this skill can transfer beyond the video, all while drawing on prior knowledge so that this new tool will be able to exist within the user’s existing mental framework. I’m definitely going to keep all of these ideas in mind as I work on my screencast. I think, as I mentioned in an earlier post, I find my desire to teach sometimes hard to balance with the user’s desire to learn, so this will probably come into play as I develop my demo. But the cool thing with demos is that people are actively seeking them out, so they might be a little more receptive to the “why” of a certain tool – though I say “might” because one of last week’s readings said how the students in a study of library demos only wanted exactly the information they needed and nothing more. Though the user might not always want the “why,” context is important. I think focusing on the tool as a solution to a problem is the best way to instruct beyond the use of the tool while holding the user’s attention.